100 Facts & Figures About Twitter And Why It Matters For Your Business

Twitter-wordsTwitter is an absolute powerhouse. And while it is one of those networks that you either love or hate, my job today is to try to convince you to start loving it! Not only is Twitter a great tool to communicate with your clients, answer support questions, and engage in different conversations happening over the social web, it is also a great network to meet and prospect new clients and leads.

Every small, medium, and large business should have a Twitter marketing strategy.

100 Facts & Figures About Twitter


Small Businesses And Twitter

  • 51% of active Twitter users follow companies, brands or products on social networks. (via?Edison)
  • Twitter users are 3 times more likely to follow brands than Facebook users. (via?Convince and Convert)
  • 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. (via?MediaBistro)
  • 37% of Twitter users will purchase from a brand they follow.?(via?MediaBistro)
  • Close to 80% follow a brand to get exclusive content.?(via?MediaBistro)
  • Over 90% say they follow businesses on Twitter to get discounts and promos.?(via?MediaBistro)
  • 70% of small businesses are on Twitter. (via?MediaBistro)
  • There is a direct correlation between # of tweets and # of followers. The more you tweet, the more followers you have. (via?Beevolve)
  • Tweet exposure has a positive influence on brand consideration. (via?Twitter)
  • Twitter Shoppers go to 3 pages per visit (via?Job Stock)
  • 85% of followers feel more connected with a small business after following them. (via?Twitter)
  • 32% said they are more likely to visit an SMB after seeing a promoted tweet that related to their interests or needs.?(via?Twitter)
  • 63% of people follow SMBs is to show support for that business.?(via?Twitter)
  • 85% of people say they feel more connected to the business after they follow them.?(via?Twitter)
  • Twitter users frequently exchange info about products and services.?(via?Edison)
  • 42% of Twitter users say they use Twitter to learn about products and services.(via?Edison)
  • Around 60% of Twitter users follow a brand to get customer service support.?(via?MediaBistro)
  • 66% of user-generated tweets that mention brands come from mobile users. (via?BufferApp)
  • Promoted trends turn twitter users into brand advocates. (via?Twitter)
  • 61% of Twitter users follow SMBs to interact with them and share ideas and feedback. (via?Twitter)
  • 34% of users interacted with an SMB after seeing an ad with their Twitter handle advertised. (via?Twitter)
  • Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%). (via?Twitter)
  • Twitter users exposed to B2B tech brand Tweets are more likely to convert.?(via?Twitter)
  • 41% to provide opinions about products and service.?(via?Edison)
  • 28% look for discounts and sales.?(via?Edison)
  • Offline sales increased by 29% when using a promoted tweet. (via?Hubspot)
  • The average Twitter user follows five or more businesses. (via?Twitter)
  • Only 19% of businesses tweet on the weekends. (via?BufferApp)
  • You can capture leads on Twitter with Twitter cards.

Bluebird concept

General Facts

  • Twitter is 7 years old.
  • There are over 500 million Twitter Users.
  • Twitter is the fastest growing social network in the world, by active users. (via Yahoo)
  • That means that 21% of the world?s internet population are using Twitter every month. (via?PhewInternet)
  • Twitter?s fastest growing age demographic is 55 to 64 year olds.?(via?PhewInternet)
  • China has the most Twitter users. (via Forbes)
  • 53% of Twitter users never post any updates but do listen, watch and click. (via Convince and Convert)
  • 1/3 of Twitter users use Twitter daily. (via Edison)
  • 1-in-3 monthly Twitter users are between the ages of 25-34.?(via?Edison)
  • 3-in-10 monthly Twitter users are between the ages of 13-24.?(via?Edison)
  • 63% of American Twitter users have a college degree.?(via?Edison)
  • Twitter users are early adopters.?(via?Edison)
  • 4-in-10 American Twitter users own at least three or more computers. ((via?Edison)
  • The average user has 208 followers. (via Telegraph)
  • 400 million tweets are sent daily. (via Mashable)
  • Twitter users are active on other social networking sites everyday. (via Edison)
  • Twitter users are naturally talkative and post on social media more often than other social network users.?(via?Edison)
  • The average Twitter user spends 107 minutes online per month. (via All Things D)
  • 1/3 of American Twitter users update their social networks daily.?(via?Edison)
  • Female tweet more than men. (via?Beevolve)
  • Twitter users are far more likely to own technology like iPhones, iPods and iPads.?(via?Edison)
  • American Twitter users spend about 4 hours online per day.?(via?Edison)
  • 53% of Twitter users are female. (via?Beevolve)
  • 5 out of 10 Twitter users are from the US.?(via?Beevolve)
  • 84.2% of Twitter users have specified location in their Twitter profiles.?(via?Beevolve)
  • 10.3% of Twitter users have geo-location enabled.?(via?Beevolve)
  • “Love” is the most frequently used word in a Twitter user bio.?(via?Beevolve)
  • 17 million Americans use Twitter actively. (via?Edison)
  • There has been a 44% growth in Twitter from June 2012 to March 2013.?(via?Edison)
  • 53% of American Twitter use it to consume and not create content. (via?Edison)
  • 36 minutes is the average time spent on Twitter per day. (via?Quick Sprout)

Twitter phone


Mobile Usage And Twitter

  • Mobile Twitter users are 79% more likely to be on Twitter several times a day than the average Twitter user. (via Twitter)
  • Twitter is a network for those on the go. 63% of Twitter users access social networks via mobile phone. (via Convince and Convert)
  • Nearly two-thirds of active Twitter users access social networking sites using a mobile phone. (via Edison)
  • Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their commute. (via BufferApp)
  • Mobile Twitter users are also 181% more likely to use Twitter during their commutes. (via Twitter)
  • Mobile Twitter users are 127% more likely to use Twitter when they are out with friends. (via Twitter)
  • Mobile users are 2 times more likely to use Twitter when they wake up.?(via?Twitter)
  • Mobile users are 3 times more likely to use Twitter while shopping.?(via?Twitter)
  • Mobile users are 46% more likely to compose original tweets than the average Twitter user.?(via?Twitter)
  • Mobile users are also 44% more likely to click on links.?(via?Twitter)
  • Mobile users are 66% more likely to retweet.?(via?Twitter)
  • Mobile users are 76% more likely to favorite a Tweet.?(via?Twitter)
  • Users who primarily access Twitter on mobile are 60% more likely to follow 11 or more brands.?(via?Twitter)


Twitter And Vacations

  • 59% of British Twitter users keep tweeting even while on holiday. (via Twitter)
  • 1-in-3 British Twitter users use Twitter on holiday to find local events.?(via?Twitter)
  • 1-in-4 British Twitter users use the site on holiday to find a local recommendation.?(via?Twitter)
  • 1-in-4 British Twitter users use Twitter on holiday to get flight updates.?(via?Twitter)

Tweet megaphone concept

Twitter Engagement

  • Twitter engagement for brands is 17% higher on weekends. (via BufferApp)
  • Tweets with image links get 2 times the engagement rate of those without. (via BufferApp)
  • Tweets with less than 100 characters get 17% more engagement.?(via?BufferApp)
  • Tweets with hashtags get 2x more engagement.?(via?BufferApp)
  • 1 or 2 hashtags will get you 21% more engagement than if you add 3 or more.?(via?BufferApp)
  • Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word ?retweet.??(via?BufferApp)
  • Tweets that include links are 86% more likely to be retweeted.?(via?BufferApp)


Misc Facts

  • Your handle length is important as if people retweet it will eat into their character limit.
  • If your first character of your tweet is an @ you should put a “.” in front so it shows up on your feed.
  • Convert With Content is on Twitter. 🙂
  • Twitter is the best network to listen on because most accounts are public.
  • Twitter is a ton of fun!
  • You should have an active Twitter presence.


Want More?

Want to learn more about how you can take these statistics and apply them to your small business’ Twitter strategy? Join us for our Twitter Webinar on October 17th. ?In this webinar, we’re going to help YOU get on the fast track to Twitter Marketing success. See you there!

Stephanie Frasco

Stephanie Frasco started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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Ann Mullen - September 26, 2013 Reply

You need to get someone to create an infographic on this, you have enough facts and figures to make a super one. I would volunteer, but I am too busy. Good luck.

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