AI CONTENT PRODUCTION

Content that's engineered, not prompted.

We build a custom AI content production hub for your brand: specialist AI agents, custom playbooks, multiple quality checkpoints and a human editor who signs off on every piece.

4.9 stars from 300+ reviews · 2,700+ customers since 2007
  • research.md
  • manager.md
  • writer.md
  • editor.md
Reviewed and approved by a human editor
Illustrative
  • research.md
  • manager.md
  • writer.md
  • editor.md
Draft in editorial review✓ Approved
Sample claim as drafted by AIEditor's corrected wording
Editor note: check this claim and tighten the wording before it goes out.
Reviewed and approved by a human editorEvery piece passes through this step before it reaches you.
Illustrative
THE PROBLEM WITH MOST AI CONTENT

One prompt in. Generic content out.

Most AI content starts with a three-sentence prompt and ends with a draft nobody checked. It reads fine, says little, and sounds like everyone else. Search engines and AI answer engines have no reason to trust it, and neither do your buyers.

Thin briefs.

A short prompt can't carry your audience, offer, positioning and voice.

Unchecked claims.

Facts and statistics go out without anyone verifying them.

No memory.

The next piece repeats the same mistakes, because nothing learned from the last one.

AI CONTENT PRODUCTION PROCESS

A custom AI content production hub, with human oversight.

Multiple AI agents, custom markdown playbooks and iterative review loops produce content built for quality, accuracy and marketing performance.

  1. 1. Strategy & Goals

    Audience, offers, keywords and business objectives.

  2. AI Content Production Hub
    Custom markdown filesShared learningIterative checkpointsQuality controls

    2. Research Agent

    Finds sources, facts, topics, SEO and answer-engine signals.

    research.md
  3. 3. Manager Agent

    Builds the brief, routes tasks and applies custom instructions.

    manager.md
  4. 4. Writer Agent

    Creates the draft from the approved brief and brand direction.

    writer.md
  5. 5. Editor + QA Agent

    Checks clarity, structure, claims, consistency and on-page quality.

    editor.md
  6. 6. Human Editorial Review

    A human editor reviews, refines and approves before delivery.

    Approved
  7. 7. Publish + Learn

    Performance feedback improves the system and informs the next round.

Continuous improvement loop: results feed back into Step 1

More than a prompt.

This is a managed production system with multiple AI checkpoints and human oversight, designed to avoid generic AI output.

  • Higher quality, more accurate content
  • Aligned with your brand and business goals
  • Built to improve over time
INSIDE THE HUB

Four specialists. Each with its own playbook.

Every agent runs on a custom markdown file: its instructions, standards and lessons learned for your account. Work moves between agents and goes back for revision until it passes each checkpoint.

Research Agent

research.md

Gathers sources, facts, audience questions, SEO and answer-engine signals before a word is written. Every claim the writer uses traces back to research.

Playbook: source quality standards · your industry, offers and competitors · question and keyword research method

Checkpoint: Sources verified

Manager Agent

manager.md

Turns your strategy and the research into a precise brief, routes work between agents and applies your account's custom instructions. When a draft misses the brief, the manager sends it back.

Playbook: your brand voice profile · brief template · content goals and calls to action

Checkpoint: Brief matches objective

Writer Agent

writer.md

Drafts from the approved brief in your brand voice, structured for readers, search engines and AI answers.

Playbook: voice and tone rules · structure patterns that earn citations · words to use and avoid

Checkpoint: Brief and voice met

Editor + QA Agent

editor.md

Checks clarity, structure, claims, consistency and on-page quality, and returns the draft to the writer until it passes.

Playbook: CWC editorial standard · fact and claim checks · on-page SEO checklist

Checkpoint: Claims and quality checked

Drafts loop between the writer, editor and manager until every checkpoint passes.

HUMAN IN THE LOOP

AI does the heavy lifting. People sign off.

Agents make the work fast and consistent. People make it right. Two human roles sit over every piece we deliver.

Human editorial review.

An editor reads every piece, corrects and refines it, and approves it against your marketing objective. Nothing reaches you without that sign-off.

Production oversight.

Our team sets the content plan, tunes the agents' playbooks and monitors every production run.

The learning loop.

Editor corrections, your feedback and performance data are written back into the agents' playbooks, so each round starts smarter.

  1. Feedback captured. Editor changes, customer notes and performance results.
  2. Playbooks updated. Lessons go into the right agent's markdown file.
  3. Next round starts smarter. Fewer repeat fixes, a sharper voice and stronger content.
Draft in editorial review✓ Approved
Sample claim as drafted by AIEditor's corrected wording
Editor note: check this claim and tighten the wording before it goes out.
Reviewed and approved by a human editorEvery piece passes through this step before it reaches you.
Illustrative
SEE THE DIFFERENCE

Typical AI content vs. the CWC hub.

Typical AI content compared with CWC AI Content Production
Comparison pointTypical AI contentCWC AI Content Production
Starting pointA short promptStrategy, research and a detailed brief
Who does the workOne general-purpose modelFour specialist agents with custom playbooks
Brand voiceGenericYour voice profile, applied every time
Fact and claim checksRarelyResearch and editor checkpoints
Human reviewOptional, often noneA human editor approves every piece
Over timeStarts from scratchLearning loop improves every round

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WHAT WE PRODUCE

Content built to rank, get cited and convert.

Blog posts and articles.

Expert content built around the questions your buyers ask.

Service and landing pages.

Pages structured for search, AI answers and conversion.

Guides and resources.

In-depth content that earns links and AI citations.

FAQ and answer content.

Clear answers AI engines can understand and quote.

Content refreshes.

Updates to existing pages before they lose ground.

Social posts.

Repurposed content that keeps your brand visible.

WAYS TO GET STARTED

Built into every plan. Available on its own.

Included in AI Visibility plans.

Launch, Growth and Scale all include consistent publishing.

Compare plans →

Custom content production.

Content at scale for your brand, produced through your own hub.

Get your free AI Content Growth Plan →

For agencies.

White-label content production with volume pricing, under your brand.

Partner with us →
2,700+
customers served
4.9★
average from 300+ reviews
2007
in business since

What customers say.

4.9

out of 5 · 365 verified reviews

Shopper Approved customer reviews for Convert With Content

Verified reviews on Shopper Approved →

Frequently asked questions

Get your free AI Content Growth Plan.

A custom plan for the content that gets your business found on Google and cited by AI.

Illustrative preview of the AI Content Growth Plan
Illustrative
  • The questions your buyers are asking
  • Topics where competitors get cited instead of you
  • Your first content priorities, in order

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