Whether you are looking to jumpstart your content marketing strategy or enhance your current strategy these 101 stats will help you get your creative juices flowing. They certainly got me thinking.
Content Marketing Statistics
- 60% of marketers create at least 1 piece of new content each day. (Source)
- Content marketing leaders experience 7.8 times more site traffic. (Source)
- Content marketing generates more than 3x as many leads soutbound marketing and costs 62% less. (Source)
- 47% of B2B buyers consume 3 to5 pieces of content before engaging with a salesperson. (Source)
- The top 3 content marketing tactics are blogging, social media, and case studies. (Source)
- Coca Cola spends more on content creation than television advertising. (Source)
- On average, B2B marketers allocate 28% of their marketing budget to content marketing. (Source)
- 60% of B2C marketers are very to extremely committed to content marketing. (Source)
- 89% of B2B marketers are using content marketing. (Source)
- Launching a content marketing campaign costs 62% less to launch and maintain than other forms of marketing. (Source)
Video Marketing Statistics
- 87% of online marketers use video content. (Source)
- Live internet video is projected to account for 13% of total video traffic. (Source)
- The most popular time for social video viewing is Wednesday between 11am and 1pm. (Source)
- 81% of internet and mobile audiences watched more live video in 2016 than 2015. (Source)
- After watching a video, 64% of users are more likely to buy a product online. (Source)
- 83% of marketers said theyd like to create more social video content in 2017. (Source)
- 80% of consumers believe demonstration videos are helpful for making purchases. (Source)
- 94% of businesses see videoas an effective marketing tool. (Source)
- Videos up to 2 minutes long tend to get the most engagement. (Source)
- 70% of consumers say they have shared a brand video on social media. (Source)
Blogging Statistics
- 53% of marketers say blogging is their top content marketing priority. (Source)
- Featuring a blog as a key part of your website gives you a 434% better chance at being highly ranked by search engines. (Source)
- The average word count of top ranked Google content is between 1140 and 1285 words. (Source)
- In 2017, the average time spent writing a blog post was 3 hours and 20 minutes. (Source)
- 36% of Fortune 500 companies use blogs for thought leadership,engagement, and product promotion. (Source)
- B2B companies that blog generate around 67% more sales than those who do not. (Source)
- 81% of US online consumers trust information and advice from blogs. (Source)
- WordPress alone is home to over 75 million different blogs. (Source)
- Companies that blog have 97% more inbound links. (Source)
- Most bloggers drive traffic to their blog using social media. (Source)
Email Marketing Statistics
- 80% of retail professionals say email marketing is their greatest driver of customer retention. (Source)
- Transactional emails have 8x more opens and clicks generating 6x more revenue. (Source)
- For every $1 spent on email marketing, you can expect an average return of $38. (Source)
- 56% of email is now opened on a mobile device. (Source)
- Email marketing makes it easy to tap into the growing mobile market. (Source)
- For 1 in 5 companies, email marketing provides a ROI greater than 70 to 1. (Source)
- The average order value of an email is 3x higher than social media. (Source)
- 44% of email recipients made at least 1 purchase last year based on a promotional email. (Source)
- Emails with personalized subject lines are 26% more likely to be opened. (Source)
- 63% of emails opened are considere read or viewed for longer than 10 seconds. (Source)
Facebook Marketing Statistics
- Facebook has over 1 billion daily active users. (Source)
- 75% of male internet users and 83% of female internet users use Facebook. (Source)
- 29.7% of Facebook users are 25 to 34, the most common age demographic. (Source)
- 6 to 8 new users are added to Facebook every second. (Source)
- As of 2018, over 38% of the world’s population used Facebook. (Source)
- Between 2014 and 2015, Facebook influence on consumer purchases rose16%. (Source)
- The Facebook mobile app is the most popular app in the United States.(Source)
- 42% of Facebook users will follow a brand for exclusive deals. (Source)
- The average user spends around 40 minutes per day on Facebook. (Source)
- 42% of marketers say Facebook is important or critical to their business. (Source)
Instagram Marketing Statistics
- Instagram is home to over 500 million monthly active users. (Source)
- 6 out of every 10 onlineadults has an Instagram account. (Source)
- The 18 to 29 year old demographic is the largest on Instagram. (Source)
- More than 1 million advertisers use Instagram to market their products. (Source)
- Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter. (Source)
- 56% of Instagram users make $50,000 per year or more. (Source)
- 7 out of every 10 Instagram hashtags are branded. (Source)
- Over 50% of businesses on Instagram have produced an Instagram story. (Source)
- As of 2017, 70.7% of US businesses are on Instagram. (Source)
- Instagram experiences over 4.2 billion likes every day. (Source)
Pinterest Marketing Statistics
- 75% of Pinterest usage is done on a mobile device. (Source)
- 55% of US online shoppers cite Pinterest as their favorite social media platform. (Source)
- Pinterest monthly active users is over the 150 million mark. (Source)
- Pinterest is responsible for 5% of the world’s referral traffic. (Source)
- As of September 2017, Pinterest has 200 million active users. (Source)
- The average Pinterest user uses the platform for an average of 15 minutes at a time. (Source)
- Nearly 75% of Pinterest users have purchased a product on or because of the platform. (Source)
- 49% of Pinterest users have purchased 5 or more products they have pinned. (Source)
- 33% of new Pinterest users in recent months have been men. (Source)
- 25% of retail traffic is driven by Pinterest. (Source)
Snapchat Marketing Statistics
- Snapchat’s percentage of daily reach to the 18 34 demographic is 41%. (Source)
- 71% of Snapchat users are under 35 years old. (Source)
- 54% of Snapchat users log in to the platform every day. (Source)
- 81% of college students using Snapchat do so most frequently during the late afternoon into the night. (Source)
- 178 million people are daily average Snapchat users. (Source)
- Snapchat ads are viewed up to a million times in a single day. (Source)
- Snapchat is growing more popular with American teens than Facebook, with 19% claiming Snapchat is the more important platform. (Source)
- Snapchat has grown to have more active users than Twitter or Pinterest. (Source)
- 70% of snapchat users are female. (Source)
- Snapchat’s video views have grown to overtake that of Facebook. (Source)
Twitter Marketing Statistics
- The average Twitter user follows at least 5 businesses or brands. (Source)
- 80% of active Twitter users access the platform via mobile apps.(Source)
- 36% of online Americans aged between 18 and 29 are regular Twitter users. (Source)
- As of September 2017, there were 328 million active Twitter users worldwide. (Source)
- 65.8% of American companies use Twitter for marketing purposes.(Source)
- Twitter ad engagements rose a full 99% between 2016 and 2017.(Source)
- 500 million internet users visit Twitter monthly withoutlogging in to an account. (Source)
- Twitter brand engagement is 17% higher on weekends, but only 19% of brands tweet on weekends. (Source)
- If Twitter were a country, it would be the 12th most populated country in the world. (Source)
- 82% of active users actively engage with brands using Twitter. (Source)
YouTube Marketing Statistics
- Almost 1/3 of all people on the internet use YouTube. (Source)
- On average, a user will spend 40 minutes on YouTube using a mobile device each day. (Source)
- 300 hours of video are uploaded to YouTube every minute. (Source)
- Over 500 million hours of video are watched on YouTube every day.(Source)
- YouTube has 1.5 billion logged in monthly users each month. (Source)
- YouTube was available in 88 countries and 76 languages as of 2017.(Source)
- Advertisers don’t have to have video inventory toa dvertise on YouTube. (Source)
- 70% of total YouTube views come from mobile devices. (Source)
- YouTube reaches more 18 to 49 year olds than any US cable network.(Source)
- More than 88 countries have their own local version of YouTube.(Source)
Content Marketing Stat #101
100% of the people writing this blog post right now, think it is a good day to start your blog Management plan to jumpstart your content marketing strategy. –Yes, that one person is me. 🙂 Let’s chat.
