101 Content Marketing Stats To Fuel Your Strategy

Whether you are looking to jumpstart your content marketing strategy or enhance your current strategy these 101 stats will help you get your creative juices flowing. They certainly got me thinking.

Content Marketing Statistics

  1. 60%?of?marketers?create?at?least?1?piece?of?new?content?each?day. (Source)
  2. Content?marketing?leaders?experience?7.8?times?more?site?traffic. (Source)
  3. Content?marketing?generates?more?than?3x?as?many?leads?as?outbound?marketing and?costs?62%?less. (Source)
  4. 47%?of?B2B?buyers?consume?3?to?5?pieces?of?content?before?engaging?with?a salesperson. (Source)
  5. The?top?3?content?marketing?tactics?are?blogging,?social?media,?and?case?studies. (Source)
  6. Coca?Cola?spends?more?on?content?creation?than?television?advertising. (Source)
  7. On?average,?B2B?marketers?allocate?28%?of?their?marketing?budget?to?content marketing. (Source)
  8. 60%?of?B2C?marketers?are?very?to?extremely?committed?to?content?marketing. (Source)
  9. 89%?of?B2B?marketers?are?using?content?marketing. (Source)
  10. Launching?a?content?marketing?campaign?costs?62%?less?to?launch?and?maintain than?other?forms?of?marketing. (Source)

Video Marketing Statistics

  1. 87%?of?online?marketers?use?video?content. (Source)
  2. Live?internet?video?is?projected?to?account?for?13%?of?total?video?traffic. (Source)
  3. The?most?popular?time?for?social?video?viewing?is?Wednesday?between?7?and 11am. (Source)
  4. 81%?of?internet?and?mobile?audiences?watched?more?live?video?in?2016?than?2015. (Source)
  5. After?watching?a?video,?64%?of?users?are?more?likely?to?buy?a?product?online. (Source)
  6. 83%?of?marketers?said?they?d?like?to?create?more?social?video?content?in?2017. (Source)
  7. 80%?of?consumers?believe?demonstration?videos?are?helpful?for?making purchases. (Source)
  8. 94%?of?businesses?see?video?as?an?effective?marketing?tool. (Source)
  9. Videos?up?to?2?minutes?long?tend?to?get?the?most?engagement. (Source)
  10. 70%?of?consumers?say?they?have?shared?a?brand?video?on?social?media. (Source)

Blogging Statistics

  1. 53%?of?marketers?say?blogging?is?their?top?content?marketing?priority. ?(Source)
  2. Featuring?a?blog?as?a?key?part?of?your?website?gives?you?a?434%?better?chance?at being?highly?ranked?by?search?engines. (Source)
  3. The?average?word?count?of?top?ranked?Google?content?is?between?1140?and?1285 words. (Source)
  4. In?2017,?the?average?time?spent?writing?a?blog?post?was?3?hours?and?20?minutes. (Source)
  5. 36%?of?Fortune?500?companies?use?blogs?for?thought?leadership,?engagement,?and product?promotion. (Source)
  6. B2B?companies?that?blog?generate?around?67%?more?sales?than?those?who?do?not. (Source)
  7. 81%?of?US?online?consumers?trust?information?and?advice?from?blogs. (Source)
  8. WordPress?alone?is?home?to?over?75?million?different?blogs. (Source)
  9. Companies?that?blog?have?97%?more?inbound?links. (Source)
  10. Most?bloggers?drive?traffic?to?their?blog?using?social?media. (Source)

Stephanie Frasco

Stephanie Frasco started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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