Social comes down to one thing and one thing only – sharing. And your social presence is determined by these to things. 1. Content You Create 2. Content You Curate The balance of the two is important. In fact, it has been said that companies that share a mixture of unique and curated content generate […]
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When it comes to social media marketing, the kind of content you deliver will rely heavily on factors like focus, quality, influence, and value. Leveraging these laws for social media marketing can heighten your audience and customer base dramatically, and as a marketer, you’d be more than happy to have such an impact on your […]
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After months and maybe even years of rumors for the Facebook dislike button, let’s welcome Facebook reactions. You’ve probably noticed it. It’s not exactly the dislike button, but it does give Facebook users the option to express how they feel about posts.
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Influencer Marketing is not a new thing. In fact, marketers have been using word of mouth tactics forever as a means to get in front of the right buyers and customers. Influencer marketing is essentially word of mouth marketing and it works in two ways. One, it taps into the idea of keeping up with […]
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Facebook is great if you have a budget for advertising. But you could be throwing away your money without a clear plan. Here’s what you need to know before starting a Facebook advertising campaign.
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We all know by now that if your content sucks, your social media presence isn’t going to go very far. Yes, you can throw money at advertising which will help you reach more people, but that doesn’t mean that the content you share is going to resonate with your audience. The truth of the matter […]
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Shopify is quickly becoming one of the most popular ways to sell online. Whether you have a huge online outpost or just getting started, you will want to make sure your Shopify store is working for you and not against you. While this blog post is geared towards Shopify Here are 6 Ways To Optimize […]
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Facebook just launched what many are calling a Yelp killer. Now, before we get too ahead of ourselves, let’s take a look at what Facebook Services is and how you could benefit from it. What Is Facebook Services? Facebook Services is a place where you can find local businesses. You can search for local businesses […]
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It’s that time of year again. Time for predictions. The last two years I have been pretty close to predicting the future of marketing and social media. You can see them both here and be the judge for yourself. 2014 Predictions 2015 Predictions This year has been even more exciting and as we approach the […]
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Instagram remains one of the most engaging networks. Whether it is the fact that there are few advertisements, few hyperlinks, or just an active community, it doesn’t really matter. What does matter is that Instagram is a great way to reach your local and global audience and if you aren’t using it you may be […]
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