I’m a big fan of boiling things down to brass tacks. SEO is such a complex and often confusing area of small business web marketing. Working with one of my private SEO clients recently, I decided to breakdown the SEO process into 3 key steps & processes so she would better understand the timelines and […]
Continue reading...I personally use and recommend Infusionsoft. If you’re a regular reader of this blog, you’re well aware of all my Infusionsoft blog posts. Just to be clear and upfront, I don’t work for Infusionsoft but I am a referral partner for them and I do earn commission anytime I refer someone their way. Infusionsoft is […]
Continue reading...The most important word in “Content Marketing” is CONTENT. That’s why it’s so important to keep revisiting your strategy and keep improving your approach. You should never have a shortage of new ideas or new strategies. So here are 4 ways to do better Content Marketing — four more feathers for your small business content […]
Continue reading...Great content is critical to success with web marketing. You need great blog posts, great landing pages, great social media posts, great email copy, and on and on. So how do you know if your content really is great? And how do you know if your website content sucks? Here are 5 common mistakes that […]
Continue reading...Black Friday & Cyber Monday are just around the corner as the holiday season approaches. It’s imperative that you run some kind of web marketing promo around this time of year. If you’re normally a bit shy or even lazy about your marketing, this is the time to take action. With sales and promos going […]
Continue reading...Today I want to encourage you to put down your “Big Hairy Audacious Marketing Strategy” and focus on something simple and easy. It’s called “Follow Up” and it’s one of the most powerful tools in your small business marketing arsenal. And yet, chances are pretty good you’re not doing much of it — or at […]
Continue reading...The thing about SEO is it’s constantly changing. This is exactly what makes it hard to master and confusing to implement. But the real problem is not SEO itself. The real problem is how you’re trying to approach it. In other words, rather than approaching SEO like a game you have to learn all the […]
Continue reading...Here’s a question I get asked a lot — “What’s the most important thing I should be doing to get better Web Marketing results?” And here’s the answer I give every single time: “Blog, blog, blog, and then blog some more.” It’s true. Blogging is the single most powerful Web Marketing tool around. If you […]
Continue reading...The only reliable way to grow your business online is with TRAFFIC. You need a steady, consistent stream of new visitors hitting your website every single day around the clock. And you need to acquire those visitors at a sustainable and scalable price. That truly is Web Marketing in a nutshell — get traffic and […]
Continue reading...It’s true: Social Media has dramatically changed the web marketing landscape in many ways. But of all the many changes, there are 3 that have made the greatest difference. Here they are…
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