How To Do Keyword Research (A Beginner’s Guide)
Keyword Research is an essential part of any Web Marketing strategy. It forms the backbone of your SEO, PPC, Web Content, Email Marketing, and even your product development strategy. Most people overlook this essential part of building a web marketing plan, so today we’re offering a useful “Beginner’s Guide” to keyword research. But don’t be […]
Continue reading...7 Simple Ways To Improve Your SEO (Without Pulling Your Hair Out)
SEO can be mystifying and overwhelming when you’re just getting started, but it doesn’t need to be that way. Today, we’d like to share 7 simple ways you can improve your SEO program without losing your nerve… or your mind: 1. Follow The K.I.S.S. SEO Rule People love to over-complicate SEO. It’s not a mystical, […]
Continue reading...5 Reasons Your Business Blog Needs To Come First
This year might be the most important year yet to start or continue blogging for your business. As you know by now, the pandemic has changed the way we do business. Where offline, foot traffic and in-person networking has been put on pause, online business is booming. That means your online presence is more important […]
Continue reading...- in SEO by Jason Clegg
3 Critical Factors For SEO Success
I’m a big fan of boiling things down to brass tacks. SEO is such a complex and often confusing area of small business web marketing. Working with one of my private SEO clients recently, I decided to breakdown the SEO process into 3 key steps & processes so she would better understand the timelines and […]
Continue reading...- in InfusionSoft by Jason Clegg
7 Things To Know About Infusionsoft
I personally use and recommend Infusionsoft. If you’re a regular reader of this blog, you’re well aware of all my Infusionsoft blog posts. Just to be clear and upfront, I don’t work for Infusionsoft but I am a referral partner for them and I do earn commission anytime I refer someone their way. Infusionsoft is […]
Continue reading...4 Ways To Do Better Content Marketing
The most important word in “Content Marketing” is CONTENT. That’s why it’s so important to keep revisiting your strategy and keep improving your approach. You should never have a shortage of new ideas or new strategies. So here are 4 ways to do better Content Marketing — four more feathers for your small business content […]
Continue reading...- in Content Marketing , Copywriting by Jason Clegg
5 Reasons Your Website Content Sucks
Great content is critical to success with web marketing. You need great blog posts, great landing pages, great social media posts, great email copy, and on and on. So how do you know if your content really is great? And how do you know if your website content sucks? Here are 5 common mistakes that […]
Continue reading...- in Website Marketing by Jason Clegg
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7 Black Friday & Cyber Monday Web Marketing Ideas
Black Friday & Cyber Monday are just around the corner as the holiday season approaches. It’s imperative that you run some kind of web marketing promo around this time of year. If you’re normally a bit shy or even lazy about your marketing, this is the time to take action. With sales and promos going […]
Continue reading...Follow Up, Follow Up, And Then Follow Up
Today I want to encourage you to put down your “Big Hairy Audacious Marketing Strategy” and focus on something simple and easy. It’s called “Follow Up” and it’s one of the most powerful tools in your small business marketing arsenal. And yet, chances are pretty good you’re not doing much of it — or at […]
Continue reading...- in SEO by Jason Clegg
How To Reverse Engineer Your SEO Strategy
The thing about SEO is it’s constantly changing. This is exactly what makes it hard to master and confusing to implement. But the real problem is not SEO itself. The real problem is how you’re trying to approach it. In other words, rather than approaching SEO like a game you have to learn all the […]
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