If you’re an established marketing agency, you’ll understand the importance of publishing regular blog posts for engagement, leads, and sales. However, creating optimized and high-quality blog posts can take a significant amount of time and skill, and not all marketers are also capable copywriters.
If you want to save your marketing agency time and money, consider hiring a white label blogging service to manage the blogging component of your web marketing service plans. It’s quite common for digital marketing agencies to outsource the content writing piece of client web marketing services. But by hiring a full-service blog management agency, you can outsource the entire blogging process completely.
What is a white label blog management service?
A white label blogging service provides blogging content and blog management (blog marketing) services. Unlike content writing agencies, blog marketing agencies provide the entire blogging service — blog post writing, editing, publishing, optimizing, and promoting. Marketing agencies often use the service of white label blogging companies to take the blog management portion of their web marketing work off their plate.
Why should you hire a blog management agency?
If you’re a thriving marketing agency, here are some benefits to outsourcing the blogging piece of your digital marketing programs:
1. Your agency can provide more quality services to customers.
Not all marketing agencies have in-house content writers. To provide better quality blog posts for your clients, you can hire a professional blogger with the skills necessary to produce well-written, high-quality, and optimized blog content. They’ll be able to write good blog posts faster and more consistently than relying solely on your own team.
2. Your agency can focus on selling.
Content takes time to write, especially when taking into account the amount of research and optimization needed to create a well rounded blog post. To save your marketing agency time and money, hire a white label blogging service to take care of the writing & posting side of your web marketing offering.
3. Your agency can reduce overall costs.
Time is money, and making your employees write and manage all blog posts requested by clients will cost you more money in the long run. Cut your costs by hiring a white-label blogging agency and harness your employee time for other projects such as high-value campaigns and projects.
4. Your agency can grow without hiring more people.
As your business grows and your content output increases, you might need to hire more people which will significantly cut your profits. To save your business significant cash, hire a white label blogging agency to take over some of the workload. This is a lot less of a commitment than hiring new employees.
5. Your agency will spend less time training your staff.
If you decide to take on blogging for clients internally, you’ll need to spend significant time and resources training every employee in the art of writing and optimization. To avoid this, hire a blogging agency for a team of external professional bloggers already well-versed in creating high-quality blog posts.
Hiring a white label blogging service will give your clients a better quality product, give your marketing agency more free time to work on other projects, reduce your business costs, and help to grow your business.
Contact us today to learn more about our white label blogging services!