What exactly is an effective small business blog post? It’s one thing to write lots of business blog posts efficiently, but ultimately 10 effective blog posts is better than 100 ineffective posts. Read on to find out how to make your blog posts for small business much more effective…
Done right, blogging can help grow your website traffic faster than you can ever imagine. And not just any traffic, but targeted traffic that brings sales.
Business blogging also gives you a chance to establish yourself as an authority in your field, making it easy for customers to trust you more.
Blogging helps you build awareness for your business, thus improving your visibility online. Unfortunately, only a few businesses have an active blog. Worse, most that have a blog aren’t seeing results because they haven’t mastered the art of writing effective blog posts.
Here are a few tips for writing effective blog posts for small business that attract traffic and drive sales.
1. Write Catchy Headings
Your blog posts won’t attract enough attention if their headline isn’t catchy. The reason is that your blog headline is what people will see first when they search on Google – or other search engines.
What makes for a catchy headline?
Firstly, a catchy headline is intriguing. It triggers curiosity, making readers want to click through. Secondly, a headline is catchy when it briefly highlights what readers stand to gain by reading a post. Finally, a well-written headline is short and concise.
Need some inspiration?
Which of these two headlines do you think will get the most attention?
How to be a successful entrepreneur
5 mistakes you are making that can ruin your business
2. Optimize for Search
When writing a blog post, it’s easy to forget that you also need to write for search engines. What do we mean by this?
Search engine bots find your blog posts by matching them against search terms readers key into Google when making a search.
For example, when someone searches for “how to be productive in business”, Google search bots will run through the web searching for blog posts that contain words and phrases that closely match the search words and display them on the search pages for readers to read.
This means Google search bots will skip your post if it doesn’t contain related search terms, even if it is about business productivity.
So when you write your posts, try infusing your targeted keywords (including related ones) into them.
3. Share Your Posts
People will only read your posts if they can find them. While optimizing your posts for search engines can help make them more findable online, you will need to take extra steps by sharing your posts on social media, Reddit, Quora, and any other platform you can lay your hands on.
The more your share them, the better the chances of people finding your posts.
A true systematic approach in your Business Blogging efforts will take a significant amount of time. If you want the best results, hire a professional blog marketing agency. That’s exactly what we do! Click here to check out our Turnkey Blog Management Services today.