Twitter Lead Generation

magnetIn content marketing and social media, we’re always looking for ways to collect more leads. In fact, leads are one of the most important aspects of building your business. Every business, small or large, needs leads to grow. Whether we have set up a lead capture tab on Facebook, running a social listening campaign on Twitter, or have our blogs designed to capture leads, we’re constantly looking for more leads. Why are leads so important? Frankly, leads boil down to purchases.

On Twitter, it’s been hard to capture leads effectively. That could be about to change. But it’s going to cost you.

Lead Generation Cards

According to the Twitter blog, advertisers are now able to capture leads through Twitter. So how does it do that? Twitter cards allow you to create a customizable call to action on a Tweet. That call to action is seen when the Tweet is expanded, and can be anything from “sign up for our newsletter,” to an appeal to download their white paper or eBook. Once the viewer clicks on the call to action, the small business receives their username and email. Pretty simple!

You have to be promoting a Tweet in order to use this lead generation tip. But it could be very valuable if the conversion rates are high. We know that people like to interact with brands within their app, or site, of choice. This is a huge reason that Facebook tabs are so successful, so allowing people to give you their information without leaving Twitter has huge potential.


Interested in lead generation? Join us for our Webinars

Stephanie Frasco

Stephanie Frasco started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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Jason Clegg - September 4, 2013 Reply

I’m so excited to host this webinar on Lead Generation in a few weeks. Thanks for mentioning it, Stephanie!

The webinar is called “How To Generate More Leads From Your Website” and will be held on September 24 @ 3:00pm Pacific Time.

I’m going to talk about some really powerful strategies for turning more “tire-kicking” website visitors into LEAD CONVERSIONS. A lot of these strategies you’ll be able to implement right away, so come prepared to take notes and be attentive.

You can sign up here:


Jason Clegg - September 4, 2013 Reply

We only have 100 webinar spots available and we ALWAYS fill up, so be sure to grab your spot now.

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