Pinterest & Retail – A Match Made In Digital Heaven

If you’re a retail brand, now is the time to make your relationship with Pinterest official. You should move beyond the flirting stage. You know, where you occasionally

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5 Ways To Reach Out On Social Media

In a recent Socially Stephanie column, I helped a real estate agent get over his case of social media stage fright: As this is a topic that seems

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How To Use Twitter Search To Find What You Are Looking For

Twitter is a powerhouse.If you take a look at the stats provided by StatisticBrain, you’ll soon see the vast magnitude of the network. While there is a lot

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Influencer Marketing Strategy – Influencer Outreach

In this Influencer engagement series, thus far we’ve talked primarily about Influencers themselves the “who” and “what” they are. We’ve also talked about how and where to find

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Rachel Zoe – A Lesson In Social Media Strategy

If you lack a strategy or have a bad strategy, you are going to fail. It’s as simple as that. If you want to be successful, one of

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Social Media Engagement Strategy – How To Increase Engagement on Facebook (Part 1)

How To Increase Engagement on Facebook In my last post, I gave an overview of what engagement is and why it is important. To recap quickly, engagement, in

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