Tag Archives for " social media strategy "
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Pinterest & Retail – A Match Made In Digital Heaven
If you’re a retail brand, now is the time to make your relationship with Pinterest official. You should move beyond the flirting stage. You know, where you occasionally head there and Pin some stuff and Re-pin some others. The courting period should be complete too. Now it’s time to go steady. That’s right, make Pinterest […]
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5 Ways To Reach Out On Social Media
In a recent Socially Stephanie column, I helped a real estate agent get over his case of social media stage fright: As this is a topic that seems to always be at the forefront of many discussions I have with clients and friends, I’d like to address it here as well. The first thing you […]
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How To Use Twitter Search To Find What You Are Looking For
Twitter is a powerhouse.If you take a look at the stats provided by StatisticBrain, you’ll soon see the vast magnitude of the network. While there is a lot of noise on the network, there is also a lot for you to gain if you can learn how to break through the noise and deliver what […]
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Influencer Marketing Strategy – Influencer Outreach
In this Influencer engagement series, thus far we’ve talked primarily about Influencers themselves the “who” and “what” they are. We’ve also talked about how and where to find them in my last two posts. And today, we’ll talk about the most important step: outreach. Now that you’ve gathered your intel, you’re ready to start reaching […]
Continue reading...Rachel Zoe – A Lesson In Social Media Strategy
If you lack a strategy or have a bad strategy, you are going to fail. It’s as simple as that. If you want to be successful, one of the easiest ways to do it is to find someone you admire in your industry and learn from their strategy and apply it to your own. Whether […]
Continue reading...Social Media Engagement Strategy – How To Increase Engagement on Facebook (Part 1)
How To Increase Engagement on Facebook In my last post, I gave an overview of what engagement is and why it is important. To recap quickly, engagement, in very simple terms, is what your fans and followers do to interact and engage with the brand. While engagement is a buzzword right now, it is a […]
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