How To Motivate Yourself To Blog & Where To Find Inspiration

How To Start BloggingBlogging is one of the most important things you can do for your business. Of course, you have to have a website too, but the blog the blog is gold.

Websites serve as placeholders for people to find you and contact you. Blogs serve as lead generators. And as a small, medium, or large sized business, leads are something you need.




Why Blogging Works

Jason Clegg, our CEO, wrote a fabulous article about why blogging is the new SEO.

A well-written and regularly updated blog will help get you to the top of the search engines naturally and organically. The main reason is that, by blogging, you’re creating quality content that includes the keywords people are searching for.Take our blog for example: When we started writing it we were being found for the keywords in those few articles that were posted. As we increased the content to a daily level, each article provided more keywords that could help us be found in the vast web.

Beyond the search engine value of blogging, blogging also provides a great way to assert your authority in your industry. By blogging and creating value to your readers, they’re more likely to come to you for your services.

So, do you need to blog? Yes. We understand that your time is valuable, and thus, we offer a blog management and writing service. For more information please visit this link:

How To Start Blogging

1. Think About Your Industry

Before you start your blogging strategy, think about your industry, what you know about the industry, and what makes you and your business unique. I’m sure there are a lot of things that make you unique, and that should be your starting point. Write down everything that you could possibly talk about, all the things you know about that relate to your business and your industry.

2. Scour Sources For Ideas

News is a great thing to work off of. Search the headlines for articles that relate to your business. Work with that. Could you offer commentary on these topics? Do you have something to add? If you answered yes, that’s probably a good topic to blog about, I often use LinkedIn to discover new topics I could write about. I currently have a running list of articles that I think would be unique to our readers and I tackle them on a daily basis.

3. Start Writing

Oftentimes people are discouraged by the idea of writing. I hear them say, “I can’t write, I don’t have time to write,” or “I hate writing.”That’s all fine. But it’s probably not true. This story you’re telling yourself is what’s holding you back from doing it. Erase it from your mind and just start typing. I like to pretend I’m talking to a friend while writing, and that seems to work very well for me. Remember, your blogs don’t have to be super long or super intelligent. Some blog posts will work better than others. But you won’t know until you try.


Do you blog? If so, I’d love to check out your posts. Please comment below and tell me what your blog is about.

Stephanie Frasco

Stephanie Frasco started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

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Bryan Salek - June 19, 2013 Reply

Thank you! I needed to read this today and get my butt back in gear.

Courtney - June 24, 2013 Reply

I really liked this article! I’ve never blogged before and I’m a pretty good writer, but I often find myself trying to come up with new topics on interior design, only because there are so many articles written about the same topic over and over again I’m always afraid that someone else has already written about it as well.

    Stephanie Frasco - June 25, 2013 Reply

    That’s a great reason to blog. You can add value to the conversation and provide your own insight. Good luck!

Ken Cloutier - October 15, 2013 Reply

Stephanie, great blog post. I definitely need to be more consistent with my blogging. Please check out my site and let me know your thoughts. I always like to hear input from fellow bloggers!
Kind Regards,

Stephanie Frasco - October 16, 2013 Reply

Thanks Ken! I’m glad you found this post inspiring. I think consistency is the best thing you can do. It makes your social media efforts much easier as well. You’ll always have something to share and something for others to share.

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