Keywords are a fundamental part of search engine optimization (SEO), allowing Google to rank your business website on search results pages. The more visibility you have, the better your chances of gaining leads and sales. Keywords help you understand what your customer market wants, how they’re searching for it, and how you can improve your website & products to better match their expectations.
If you’re ready to implement an SEO strategy into your business blog posts, here are the ways to successfully carry out keyword research.
What are keywords and why are they important?
Keywords refer to ideas or topics that relate to your business. For example, if your company specializes in window cleaning, your keywords might include things like ‘cleaning services’, ‘professional cleaners’ or ‘local window cleaner’.
Implementing keywords is essential to increasing your business website visibility, as you’ll be able to rank for specific search terms that will increase overall traffic.
What to look out for: Relevancy, authority, and volume
Finding the right keywords can feel complicated, but it’s easy to find the right phrases once you understand what you’re looking for.
When carrying out your keyword research, you need to aim for relevancy, i.e., that your article matches the searcher’s intent and answers a query,
Get Organic Traffic
A keyword-rich blog post also needs to be authoritative, meaning that your content is informational and accurate. If there are large sites ranking for your desired keyword, then your blog post may fall into anonymity. You therefore need to look for keywords that aren’t as competitive so you can rank higher on Google.
Finally, make sure that people are actually searching for your keyword phrase, and the volume is high. Without high volume, you’re unlikely to get an influx of organic traffic, since no one is interested in your article topic. Most tools measure volume monthly, so you’ll be able to see how many people globally are searching for your desired keyword.
How to do keyword research:
If you’re ready to start keyword research for your business website then get excited! Keywords can significantly boost your traffic and overall visibility.
Here are the steps you need to take to carry out effective keyword research.
1. List topics relevant to your business
Start the research process by gathering a list of relevant topics, around 5 to 10 depending on the scope of your business. The topics will form the basis of your more specific keywords later in the process.
To help with this process, think about what topics come up the most when chatting to customers or when making sales.
2. Identify potential keywords within these topics
Now you’ve identified relevant topics, it’s time to gather potential keywords. Think about what you think people are searching for and what results they’re looking to find. Your keyword phrases should be no longer than four words, so try not to write out full sentences.
3. Check out related search terms
If you’re struggling to think of keywords, an innovative idea is to look at related search terms on Google when you submit a phrase. After hitting search, scroll to the bottom of the page and you’ll be able to see more search suggestions.
4. Use online tools to research your keyword phrases
Now you’ve collected your potential keyword phrases, you need to start researching whether these words have relevancy, high authority, and volume.
Some useful online tools to use include Semrush and Ubersuggest. Not only will these tools show you the potential of your keywords, but will also give you other suggestions based on your topics.
If you need more help updating your business blog regularly, let’s talk. We can help you manage your blog so you can focus on company growth and business development.