Category Archives for "Social Media"
Is Facebook video for small business a win? According to Facebook it is. In fact, they just stated that 4 billion videos are watched on the platform everyday. While this number is probably skewed a bit high considering the fact that videos start playing without you clicking play accounting for many hits. But hey, those […]
Continue reading...Have a prospect? It’s likely that they are going to hang up the phone with you and “think” about it. You might email them to no response. Maybe they’ll even write you back to let you know that they are still “thinking” about it. Maybe they’ve even forgotten about you and just stop writing you […]
Continue reading...Social media is a beautiful thing for business. It opens up your doors to a wider audience than was ever possible before. Social is a pathway to success online. You literally have the world at your fingertips. And if you use social media strategically you can increase your sales. I’m going to get into that. […]
Continue reading...A few weeks ago a new player jumped on to the scene. It’s called Meerkat, a new live streaming video app that you can share through Twitter. It is on the hot new girl in town and people are going crazy over it. You can see how it’s increasing in popularity on this graph from […]
Continue reading...First things first. Fan page reach does NOT equal overall Facebook reach. If it did, we’d all be screwed. You have heard the news by now. Facebook organic reach for fan and business pages is down. For many it is practically down to nothing. On average only one percent of all your fans will even […]
Continue reading...Dip in followers? It’s normal. Facebook is cleaning out inactive accounts. Which means if you have ever bought followers in any way you are going to see a drop in your follower count. We saw this exact same thing on Instagram and when it happened all hell broke loose on the Internet. Justin Bieber and […]
Continue reading...Whether it’s your website, your emails, your blog posts, or your social media presence, images are crucial. Take a look around at other sites and social networks, and it’s not too hard to see that content is moving in a visual direction.
Continue reading...What does social media, blogger outreach, PR & influencer marketing have to do with SEO? That’s a loaded question for sure. And the answer is a lot. We used to think of these things as separate entities in your marketing strategy. But now, you have to start thinking of them all (and more) as an […]
Continue reading...Share, post and tweet all day, but if it isn’t driving traffic back to your site, you are kind of missing the boat. Yes, Twitter and other social media networks are great for engagement and building relationships. But if those relationships don’t turn into traffic, leads and sales, what’s the point? We are in business […]
Continue reading...I guess we’ll call this pet peeve week because I got a bone or two to pick with social media users out there. I’m usually a really agreeable person. I swear. But there are a few things that irk me. I wrote about one of them here. Another one is when people use follow/unfollow software. […]
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