Category Archives for "Email Marketing"
Email Marketing Is Not Dead – 5 Tips For Increasing Open Rate & Click-Throughs
There has been a lot of talk about email going away and being replaced by social media. Well, it hasn’t been and it won’t be for a while. Decades after the invention of email, it’s still alive and kicking. Email marketing is not dead. How many times a day do you check your email? I […]
Continue reading...- in Email Marketing by Jason Clegg
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How To Breathe New Life Into Your Email Marketing
Email Marketing is my favorite marketing channel for growing a business quickly and effortlessly. Unfortunately, far too many small business owners let their Email Marketing slip by the wayside while they get lost in a sea of “to do lists” and other low priority tasks. If that’s the case for you, here are some quick […]
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Top 10 Email Marketing Tips For Small Business
Email marketing is a crtical element of your overall web marketing strategy. Once upon a time, simply sending email to your prospects and customers was effective. But today your target customer is savvier than ever. And to make matters worse, the email inbox is now considered “sacred territory” to be protected from marketers. So to […]
Continue reading...5 Ways To Build Trust With Email
Email remains one of the most powerful ways to increase your sales, especially if you are an online retailer. But just emailing without a plan isn’t going to work for you. In fact, doing anything without a plan probably won’t work. But especially when it comes to emails. According to a new study, trust and […]
Continue reading...- in Email Marketing by Jason Clegg
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Top 10 Small Business Email Marketing Tips
Email Marketing is still extremely effective for nurturing your list and generating more sales. Here are my top 10 small business email marketing tips for your reading pleasure…
Continue reading...How To Segment Your List – List Segmentation 101
If you expect to get good results with your Email Marketing, you need to be sure you’re messaging is always hitting your prospects right between the eyes. Most small businesses start out with a “blast” approach to email marketing — aka, sending out one message to all subscribers and calling it a day. While this […]
Continue reading...- in Email Marketing , InfusionSoft by Jason Clegg
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Double Opt In vs Single Opt In – What’s Best For Your Email Marketing?
Few issues in web marketing generate such intense debate as the classic “Should you use double opt-in or single opt-in when acquiring new email subscribers?” Before revealing my personal position on this issue, I want to walk you through as many of the important considerations so YOU can make the best decision for your business […]
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9 Ways To Upgrade Your Email Marketing
Is your email marketing feeling stale and boring? Are your open rates falling and your click through rates beginning to look embarrassing? If so, then now is the time to roll your sleeves up and get to work improving and upgrading your email marketing. Here are 9 quick tips for doing just that:
Continue reading...- in Email Marketing by Josh Michael
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3 Email Marketing Tips to Get and Keep Your Subscribers’ Attention
The Following guest post comes from contributor, Josh Michael, who specializes in Email Marketing strategy. When most people think of email, it’s a chore that needs to be completed or a task that takes away from the real work. How many times have you heard this?: Steve: “What are you working on this afternoon?” Carly: […]
Continue reading...- in Email Marketing , InfusionSoft by Jason Clegg
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17 Reasons You Need InfusionSoft For Your Small Business
This is a post about email marketing. More importantly, it’s a post about why email marketing will make or break your business in the next 3 years. I thought about a different title. Maybe something like, “17 Reasons You Need Smarter Email Marketing.” But the reality is, I’ve yet to find a tool that does […]
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