Category Archives for "Direct Response"
- in Direct Response , InfusionSoft , SMS Marketing by Jason Clegg
3 Smart Marketing Strategies You’d Be Stupid To Miss
All insults aside, I wanted to write a post to motivate and inspire you to take bigger risks and dive into some of the hottest marketing trends. Now is the time to become an early adopter! If you’re still sitting “on the fence” about high-tech marketing strategies, you risk missing out on some truly golden […]
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The 3 Most Important Marketing Questions
There’s a lot that can get in your way as a business owner. You need office supplies, your employees have HR questions, your email is blowing up, and on and on. Distractions are around every corner, behind every phone call, and inside every nook & cranny of your business. That’s why it’s so critical to […]
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Are You In The Marketing Business Or The Money Business?
Today’s online marketing world is filled with talking heads. Apparently all you need to be a “marketing expert” today is a Twitter account and a few groupies to back you up at every turn. Social media has changed everything about online marketing (and peer review), and yet it has changed nothing about how business works, […]
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What Is Direct Response Marketing?
It’s such a great question and yet such a difficult one to answer! Nonetheless, I’m going to try my hand at answering this exact question without making your eyes glaze over and your mind turn to cottage cheese. Understanding what makes Direct Response different can mean the difference between a successful marketing campaign and an […]
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Direct Response Website Design 101
One of the most important principles of Direct Response Marketing is that “media is just media.” While plenty of online marketing thinkers would have you believe otherwise, it’s a plain and simple truth. Just because we’re talking about websites, doesn’t mean the rules of conversion, lead generation, and targeted response somehow go out the window. […]
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