Category Archives for "Small Business Marketing"
What Do You Really Know About Your Customers? (And How To Learn More)
I’ve said it before, and I’ll say it again — the future of web marketing is all about automated behavioral marketing. In other words, the future of web marketing is all about triggering marketing sequences and marketing campaigns based around what your individual customers do and who your individual customers are. But in order to […]
Continue reading...A Basic Guide To Google Analytics (For Content & Social Media People)
Google Analytics is a beast. There is so much data and so many different things to look at. To be honest, when it comes to Google Analytics, I could get lost for hours and hours. But that’s not the best use of my time and probably not yours either. From a social media standpoint there […]
Continue reading...Step-By-Step: How To Get Your Customers To Take Action
Here’s the deal — your customers are lazy and your prospects are even lazier. The purpose of your marketing is to inspire and motivate action. But where a lot of small businesses fail is in how they approach this task in their marketing. Instead of helping prospects and customers go step-by-step through your buying process, […]
Continue reading...10 Small Business Web Marketing Tools I Couldn’t Live Without
We use loads of different tools and marketing apps to promote our own business and to help our clients. The truth is, only a handful of tools really matter and really make a noticeable difference to the bottom-line. Honestly, this post started out as just a list of 3 or maybe 5 tools, but I […]
Continue reading...The Complete Small Business Web Marketing Checklist
Today I started thinking: What if someone asked me for a complete roadmap to build a complete small business marketing plan from scratch? What would it include? So I did what any sensible person in my position would do — I made a list…
Continue reading...- in SEO , Small Business Marketing by Jason Clegg
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What Google Wants From Your Small Business Website
Before I launch into this post, I want to be very clear — I don’t work for Google, I’ve never worked for Google, and I have zero “insider information” to help you beat the system, so-to-speak. What I do have to offer is my insight on where Google is headed and how their own “business […]
Continue reading...Authority – The Most Important Web Marketing Currency
What is the single most important factor your small business website needs to succeed? What’s the one thing you need above all else to ensure you’re getting the best possible results with your web marketing? I’ll give you a few hints — it’s not SEO, it’s not Social Media, it’s not powerful Lead Generation, and […]
Continue reading...4 Reasons Your Website Isn’t Growing Your Business
The goal of your website is to grow your business. The trouble is, most people forget that websites are just another form of media. The goal of media is to grow your list so you can turn prospects into leads, leads into buyers, and buyers into lifetime customers. So I’ve put together a list of […]
Continue reading...8 Apps I Can’t Live Without
My husband, Jason, he gets a bit annoyed with me. In fact, a lot of my friends do because I am always on my phone. Literally, always. My excuse is that I’m working. And the reality of the matter is, I am.
Continue reading...How To Manage Customer Expectations On Social Media
The other day Jason and I went to get a foot massage. We went to a place we have gone to many times. We called in, made an appointment and showed up on time as usual. The lady at the front desk ushered us to our seats and we sat down expecting 30 minutes of […]
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