Category Archives for "Small Business Marketing"
101 Content Marketing Stats To Fuel Your Strategy
Whether you are looking to jumpstart your content marketing strategy or enhance your current strategy these 101 stats will help you get your creative juices flowing. They certainly got me thinking.
Continue reading...5 Reasons You Aren’t Getting Better Results Online
Traffic sucks? No conversions? Stuck in a rut? We’ve all been there. Marketing your business online is hard and requires a lot of upkeep to keep it running like a machine. If you aren’t getting the results you want, you are probably committing one or more of these things below. Don’t worry, you can change […]
Continue reading...12 Things I Learned From Managing 100+ Facebook Fan Pages
Do you ever dream about work? I do. This blog post came to me in a dream. That’s how you know I’m in deep. Either that or I need to get a life. Regardless, I woke up this morning with these things embossed on my brain. These tips for managing Facebook fan pages are too […]
Continue reading...One Not So Good Way To Do Blogger Outreach
This is a story? Why is it that whenever I write or say that I want to bust out into the Fresh Prince Of Bel Air theme song? Let’s start over, shall we? What I am about to tell you is a true story. It happened to me a few days ago. It’s a tale […]
Continue reading...4 Ways To Do Better Content Marketing
The most important word in “Content Marketing” is CONTENT. That’s why it’s so important to keep revisiting your strategy and keep improving your approach. You should never have a shortage of new ideas or new strategies. So here are 4 ways to do better Content Marketing — four more feathers for your small business content […]
Continue reading...Follow Up, Follow Up, And Then Follow Up
Today I want to encourage you to put down your “Big Hairy Audacious Marketing Strategy” and focus on something simple and easy. It’s called “Follow Up” and it’s one of the most powerful tools in your small business marketing arsenal. And yet, chances are pretty good you’re not doing much of it — or at […]
Continue reading...Why Marketing Automation Isn’t Optional Anymore
Marketing is the single most impactful thing you can do for your business. I’ve yet to meet a business that can’t be improved (or even saved) by a good marketing campaign. So if marketing is so powerful, what could possibly have an even greater impact on your business and your bottom-line? The answer of course […]
Continue reading...What Do You Really Know About Your Customers? (And How To Learn More)
I’ve said it before, and I’ll say it again — the future of web marketing is all about automated behavioral marketing. In other words, the future of web marketing is all about triggering marketing sequences and marketing campaigns based around what your individual customers do and who your individual customers are. But in order to […]
Continue reading...A Basic Guide To Google Analytics (For Content & Social Media People)
Google Analytics is a beast. There is so much data and so many different things to look at. To be honest, when it comes to Google Analytics, I could get lost for hours and hours. But that’s not the best use of my time and probably not yours either. From a social media standpoint there […]
Continue reading...Step-By-Step: How To Get Your Customers To Take Action
Here’s the deal — your customers are lazy and your prospects are even lazier. The purpose of your marketing is to inspire and motivate action. But where a lot of small businesses fail is in how they approach this task in their marketing. Instead of helping prospects and customers go step-by-step through your buying process, […]
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