Category Archives for "Content Marketing"
- in Content Marketing by Jason Clegg
- |
- 3 comments
How To Create a Story For Your Content Marketing
Content marketing is all about storytelling. Without a story, it’s a lot harder to create content (and it’s a lot harder to have a reason to create that content). In this post, I want to help you think more clearly about the story behind your business so you can do a better job building more […]
Continue reading...- in Content Marketing by Jason Clegg
Why Content Will Always Be King
I’ve been turning this idea around in my head a lot lately — Content is king. Bill Gates first put those words down back in 1996. He was prophetic to say the least. But what I’ve come to realize is just how long-term his prediction would be.
Continue reading...- in Content Marketing by Jason Clegg
Small Business Web Marketing Plan – Part Four: Nurturing Leads
So you’ve got a website in place, you’re attracting qualified visitors, and you’re even converting a good percentage of those visitors into leads. What’s next in your small business web marketing plan? Capturing lead information is just the beginning of your marketing process — you’re just getting the party started! Now it’s time to begin […]
Continue reading...- in Content Marketing by Jason Clegg
Is Your Business Thriving? (Or Barely Surviving?)
If you want to be successful in your business — and I mean TRULY successful — you must constantly seek out new strategies, new ideas, and new territories. As the old saying goes, you’re either growing or you’re dying. And it’s true. There are basically 2 types of businesses — 1. Businesses that barely survive […]
Continue reading...- in Content Marketing by Jason Clegg
What Is Convert With Content?
When we first came up with the name “Convert With Content” we were trying to answer one important question, “How can we quickly summarize the best way to market your business, both online and offline?” From that question, the “Convert With Content” name was born. And to this day, it’s a name we are very […]
Continue reading...- in Content Marketing by Jason Clegg
Never Forget – Content Is King!
With so much to track and monitor in your business, it’s often easy to forget about the core principles that matter more than anything else. We live in a fast-paced era of constant technological change. For this reason, sometimes we miss the forest for the trees. Or we confuse the means with the end. The […]
Continue reading...5 Ways To Use Video For Your Small Business
Are you using video for your small business? If you answered yes to this question bravo! You are definitely doing the right thing. If you answered no, don’t fret yet, but do know this. Video consumption is going to continue to rise in 2014. Now is the time to start adding video to your marketing […]
Continue reading...- in Content Marketing by Jason Clegg
- |
- 4 comments
How To Calculate Content Marketing ROI
The single most important concept in small business content marketing is ROI – Return On Investment. As a small business, you simply cannot waste millions, thousands, even hundreds of dollars on marketing campaigns that don’t produce specific and measurable results for your business. I’m a major proponent of ROI in my own business, and you […]
Continue reading...- in Content Marketing by Jason Clegg
- |
- 2 comments
Small Business Content Marketing 101
Content marketing for small business is really no different than large businesses. You can use the same exact principles and strategies that huge corporations use to capture new leads and convert leads into sales. In fact, being small is actually a major advantage. The key reason is this: the most successful content marketing campaigns are […]
Continue reading...18 Apps For Making Your Mobile Images A Little More Awesome
As images increasingly become a more major part of the content we consume on the Internet, it has become apparent that a strong photo sharing strategy is crucial for social media and blogging success. We’re witnessing an image boom. Just look at the sheer number of image-centric sites that are playing a wide role for […]
Continue reading...