Category Archives for "Content Marketing"
- in Content Marketing by Jason Clegg
Small Business Web Marketing Plan – Part Four: Nurturing Leads
So you’ve got a website in place, you’re attracting qualified visitors, and you’re even converting a good percentage of those visitors into leads. What’s next in your small business web marketing plan? Capturing lead information is just the beginning of your marketing process — you’re just getting the party started! Now it’s time to begin […]
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Is Your Business Thriving? (Or Barely Surviving?)
If you want to be successful in your business — and I mean TRULY successful — you must constantly seek out new strategies, new ideas, and new territories. As the old saying goes, you’re either growing or you’re dying. And it’s true. There are basically 2 types of businesses — 1. Businesses that barely survive […]
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What Is Convert With Content?
When we first came up with the name “Convert With Content” we were trying to answer one important question, “How can we quickly summarize the best way to market your business, both online and offline?” From that question, the “Convert With Content” name was born. And to this day, it’s a name we are very […]
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Never Forget – Content Is King!
With so much to track and monitor in your business, it’s often easy to forget about the core principles that matter more than anything else. We live in a fast-paced era of constant technological change. For this reason, sometimes we miss the forest for the trees. Or we confuse the means with the end. The […]
Continue reading...5 Ways To Use Video For Your Small Business
Are you using video for your small business? If you answered yes to this question bravo! You are definitely doing the right thing. If you answered no, don’t fret yet, but do know this. Video consumption is going to continue to rise in 2014. Now is the time to start adding video to your marketing […]
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How To Calculate Content Marketing ROI
The single most important concept in small business content marketing is ROI – Return On Investment. As a small business, you simply cannot waste millions, thousands, even hundreds of dollars on marketing campaigns that don’t produce specific and measurable results for your business. I’m a major proponent of ROI in my own business, and you […]
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Small Business Content Marketing 101
Content marketing for small business is really no different than large businesses. You can use the same exact principles and strategies that huge corporations use to capture new leads and convert leads into sales. In fact, being small is actually a major advantage. The key reason is this: the most successful content marketing campaigns are […]
Continue reading...18 Apps For Making Your Mobile Images A Little More Awesome
As images increasingly become a more major part of the content we consume on the Internet, it has become apparent that a strong photo sharing strategy is crucial for social media and blogging success. We’re witnessing an image boom. Just look at the sheer number of image-centric sites that are playing a wide role for […]
Continue reading...4 Reasons To Respond To Negative Reviews
When you get a bad review it can be like a shot to the heart. Literally. It hurts. As small business owners and employees we take our work very seriously. It is our livelihood and, more importantly, our families depend on it. Of course, not all reviews are bad and the good outweigh the bad […]
Continue reading...Content Marketing Will Bring You More Sales
There is a shift going on. Consumers are becoming more and more educated about products before they buy them. The online world is the consumer’s classroom these days. Their teachers are their friends and even people they have never met before. Right now, small businesses have a huge opportunity to become leaders in this shifting […]
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