Quora, like LinkedIn, can be very valuable for B2B companies and increasingly good for B2C businesses. Quora, in its simplest form, is a question and answer site. What makes it unique is the high quality of the questions asked and the community around it. It’s not unlikely to bump into the CEO of a software […]
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Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show, or four, that helped propel them to the highest levels of fame. But they are still social media marketing and branding superstars. So here’s how you can Keep Up With The Kardashians. 🙂 Here […]
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Managing social media can seem daunting, and I think this is a huge reason that many people avoid social media. I want to make it clear that social media is time consuming, especially if you want to do it correctly and effectively. And beyond being time consuming, it also can be a time suck. (Cat […]
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In my last article, I talked about the Why, Where, When & How of hosting a social media contest for engagement. In today’s post, I will go into where you should promote your contest for ultimate exposure. The success of your contest relies on how many targeted individuals enter. While the contest market is heavily […]
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When it comes to engaging your audience on any social network, there are some certain rules to stick to. In general, be engaged, ask questions and get to know your audience and your fans. This method of engagement works on Facebook, Twitter, LinkedIn, Google Plus, and even Pinterest. While this is definitely a good cornerstone […]
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In my last post about LinkedIn for marketing and engagement, I talked a lot about the basic principals of engagement. As with most networks there are some tactics that just work. By simply asking questions, sharing, and responding, you are likely to see an increase in engagement and presence for your business and your brand. […]
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Are you on LinkedIn? Considering that you are reading this blog, the chances are pretty good that you are. You might have even found my blog through LinkedIn. I love LinkedIn, and I’m very active on it. If you aren’t on LinkedIn, you are missing out on some serious opportunities from a personal and business […]
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In my past blog post, I introduced Google Plus as a community. I talked about what makes it special, important, and valuable beyond the search factor. While you can look at that as a primer, this article will further explore ways that you can increase engagement with your community and audience on Google Plus. While […]
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If you only take one thing away from my engagement series, it should be this: each social network is unique in its own way, with its own personality and set of best practices. Knowing how each social network operates is going to give you a head start in your social media marketing by allowing you […]
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Are you sick of the engagement topic yet? You shouldn’t be. It’s the most important thing you can be doing right now to improve your online presence. In this series, I am focusing on what I call the BIG 5. Facebook, Twitter, Pinterest, LinkedIn & G+ make up the BIG 5. On this blog I […]
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