Before we get any further I have a confession. I say, strike that, said audience all the time. Your audience wants this. Your audience will like that. But today I’m vowing to change that. I had a change in my thinking and I’m not going back.
Continue reading...
Content marketing can be overwhelming. There’s just so much content you have to produce. And there are so many different ideas and theories that surround content marketing. After experimenting and testing content marketing strategies on hundreds of websites, we’ve come up with our own pyramid that will help you understand what you need to do, […]
Continue reading...
Twitter has been under fire lately. Many OG users have been complaining that Twitter is not what it used to be. Where it was once a real conversation engine, many argue that today it is an overly promotional vehicle for spammers and marketers alike. You can say the same about all the social networks. Stuff […]
Continue reading...
Facebook is always seeking to create a better experience for its users. Notice how I said for the users and not for marketers. I’m more of a social media gal myself, but Jason, he’s an SEO guy and he’s been saying the same about Google for years. Google & Facebook care about making their usability […]
Continue reading...
Small businesses need 3 things to succeed online and off. More traffic, more leads and more sales. We’ve found that when you get more qualified traffic, you’ll also see more leads. If you don’t have a place to capture leads, well then, you are wasting a lot of traffic. So to say all you need […]
Continue reading...
We have 400 blog posts on our site now. This is the 401st. It didn’t happen overnight. We’ve been blogging consistently for many years. Looking back at the blog posts I’ve learned a few things. I’d like to share that with you today and hope it inspires you to start blogging or keep on blogging.
Continue reading...
I’m not going to sit here and tell you how important blogging is for your traffic, leads and sales. You’ve probably heard it before. You might have heard it from me. I’m not out here slinging blogs for the sake of it. Blogging is a powerful tool and one to be embraced. This right here […]
Continue reading...
Do you ever dream about work? I do. This blog post came to me in a dream. That’s how you know I’m in deep. Either that or I need to get a life. Regardless, I woke up this morning with these things embossed on my brain. These tips for managing Facebook fan pages are too […]
Continue reading...
If you aren’t using video on our social media pages yet, it’s time to start thinking about changing that.
Continue reading...
I strongly believe in the power of the personal brand. It makes you more authoritative and with a stronger brand comes other great things like more leads, referrals and traffic. It’s important to invest in personal branding especially if you are a B2B business, salesperson, author, coach or speaker.
Continue reading...