Whether you are looking to jumpstart your content marketing strategy or enhance your current strategy these 101 stats will help you get your creative juices flowing. They certainly got me thinking.
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Small businesses agree, Facebook remains the number one network that is necessary for their social media efforts. Yes, it is crucial that you are present there, but many small businesses fall behind when it comes to keeping it updated on a regular basis. Time constraints, resource limitations and lack of knowing what to post are […]
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Instagram is one hell of a powerhouse when it comes to social selling. Studies show that visual appeal is important in 93%of the cases when people go to make a purchase. With 500 million daily active users, the opportunity to sell via your Instagram page is huge. So why aren’t you converting visitors, likes, and […]
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Instagram has been and remains one of my favorite social networks. From a personal standpoint, it is the network I turn to share my life with my friends and family, and when real people are using it for real reasons, you know that it is a good network for a business to thrive on.
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Happy New Year, everyone! I love the new year. For some reason, every January 2nd, I wake up renewed. It’s a clean slate. It’s a day to get your goals aligned. I like to spend the morning in a coffee shop thinking about the year to come. What am I going to do differently? What […]
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We surveyed a few hundred small businesses on how effective their social media efforts are at driving traffic to their website. Hey, that’s the goal after all. While some said social media is not effective and some said it is very effective, the majority stated that it is somewhat effective. Somewhat effective, eh, that’s not […]
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Instagram has long been praised for the simple fact that users see all the posts in chronological order. If your fans and followers looked at Instagram and scrolled their whole feed, it’s likely that they will see your post. This is a sharp contrast to Facebook which has been notorious for declining organic reach. Back […]
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Traffic sucks? No conversions? Stuck in a rut? We’ve all been there. Marketing your business online is hard and requires a lot of upkeep to keep it running like a machine. If you aren’t getting the results you want, you are probably committing one or more of these things below. Don’t worry, you can change […]
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There has been a lot of talk about email going away and being replaced by social media. Well, it hasn’t been and it won’t be for a while. Decades after the invention of email, it’s still alive and kicking. Email marketing is not dead. How many times a day do you check your email? I […]
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Social comes down to one thing and one thing only – sharing. And your social presence is determined by these to things. 1. Content You Create 2. Content You Curate The balance of the two is important. In fact, it has been said that companies that share a mixture of unique and curated content generate […]
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