A lot of people tell me they are afraid to push too hard because people will unsubscribe, unfollow or unlike. Want to know what I say to that? Screw it.
People who unsubscribe, unfollow, and unlike are going to take that action anyway. They are never going to turn into buyers. They are never going to give you a dollar. They probably won’t even refer their friends to you. In terms of your list and your business, they are just taking up space. Remember, business isn’t a popularity contest, it’s a sales contest. Without sales you can’t survive.
On the other hand, the people who are going to buy, will buy. If they don’t buy today, they might buy tomorrow, or the next, or even next year. But the fact of the matter is simple, they are staying on your list because they want to know what you have to offer. And when the time comes they are going to hit that purchase button.
So what should you do about it?
The first thing you need to think about is keeping your messaging consistent. You want to keep the right people on your list. Those who actually care about the products and services you sell. In other words, don’t post about Disneyland when you sell Universal Studios tickets. You want your audience to know what to expect when they get an email from you. In our case, when you sign up for our list (which you should) you are going to get tips, tricks, and valuable information that helps small businesses grow. You may also get the sales letter in there, but that’s still related. Our services help you grow online.
Next come up with a plan for messaging and most importantly how often will you do it. On social media are you posting everyday. I hope so. 🙂 How often are you utilizing your email list? You don’t want to be forgotten so you want to email regularly, but not too often.
Lastly know that you will get unsubscribes every time you send an email out. Be ok with it. Think of it as a good thing. When untargeted people unsubscribe they are helping to make your list more relevant and targeted. 🙂
Do you have any advice on growing thicker skin in businesses?