This year might be the most important year yet to start or continue blogging for your business. As you know by now, the pandemic has changed the way we do business. Where offline, foot traffic and in-person networking has been put on pause, online business is booming. That means your online presence is more important than ever.
A strong online presence begins and ends with content. While every page on your site is valuable, your business blog is one of the most important assets you have. Here’s why.
1. An open door of new content and fresh ideas.
Your website can only say so much. You usually have product pages, about pages, and maybe some solution pages. But that’s about it. Once it is up, it’s up. Very rarely does it change. A blog on the other hand changes regularly. With each new post comes new opportunities, new keywords to rank for, and new openings into your business. It’s the easiest way to refresh on a regular basis.
2. A business blog makes social sharing easier.
How many times have you said to yourself, what should I post on social. Social media is a beast within itself, and we will get into that later. However, one way to ensure your social gets attention is to blog. For each blog post deserves a social post or two or three. And there you have it, a regular stream of content for your social media.
3. Business blogs rank on search engines.
Blog posts constantly rank for short-tail and long-tail keywords. Many times they rank better and faster than static pages. If you are targeting the right keywords, those blog posts can be Google magnets that drive quality traffic.
4. Blogging drives traffic.
Not only do you get traffic from search, blog posts give you traffic in other ways too. Social media traffic, email traffic, and the coveted referral traffic from backlinks. Companies who blog get 97% more links to their websites.
5. Blogging drives leads
We know that the more qualified traffic we get, the more leads we get. We also know that blogging drives traffic. Put the two together, and boom…You’ve got yourself a lead system.
BONUS: Traffic + Leads = Drives Sales
And that my friend is what we want more of in 2021.