Lead Magnet Marketing is one of the fastest ways to grow your list of prospects in your business. Many people are already using some form of this strategy without realizing what it’s called, but improving your understanding can help you get even better results.
In a nutshell, you’re doing “Lead Magnet Marketing” when you use a lead magnet to attract prospects to your opt-in form like bees to honey. A lead magnet is basically a “lead attraction” device that compels your website visitors to opt-in to your list. It’s a way of demonstrating your authority and showcasing what you’re all about. It’s also a way of attracting the right kinds of prospects into your funnel.
There are 2 key rules to make Lead Magnet Marketing work for you:
Rule #1: Get It Done
You just need to have some kind of Lead Magnet in place so you can convert some leads.
Rule #2: Make It Better
You need to test, improve, test and improve again so you can convert as many leads as possible.
That’s really all there is to it. Rule #1 is really just to get you moving towards completion. The first obstacle most people have with Lead Magnets is not having them. So you’ve got to clear that hurdle first. You’ve got to get something (anything!) up and running on your website so you can go from a 0% conversion rate (horrible!) to a 0.000-something% conversion rate (bad, but better than nothing).
Once you’ve got something in place, you need to keep moving towards even better lead magnets. To do that, you need to test like you’re addicted to testing. Try out different designs, different copy, different colors — test everything!
So, what kind of Lead Magnet should you create anyway?
Honestly, the options are endless. But the answer largely depends upon the type of business you’re running. The most common types of Lead Magnets are Ebooks, Ereports, and Mini Courses. But don’t be afraid to break out of the mold and do something different. Being creative and interesting is a critical ingredient to making this work, so don’t hold back!
Your Lead Magnet needs to pop. It needs to be compelling, and it needs to be eye-catching.
Here’s a quick checklist you can use to be sure you’ve got a killer Lead Magnet:
1. Is it visually interesting, eye-catching, and almost fun to stare at?
2. Does it have a powerful call-to-action that makes you sit on the edge of your seat?
3. Is it laser-targeted to hit your prospects right between the eyes?
Ask yourself these questions and be brutal with the answers. But, again, you need to continue testing your conversion rates because at the end of the day your opinion is just the starting point, not the ending point. You need to let your customers and prospects decide which version/iteration of your Lead Magnet is best.
Once you have something in place, be sure you have your Email Marketing system setup so you can deliver the Lead Magnet direct to your interested prospect 24/7. The initial messages you deliver are your chance to make a lasting impression, so make ’em good!
