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Practical guides from the Convert With Content team.

Content Marketing

Small Business Content Marketing 101

Content marketing for small business is really no different than large businesses. You can use the same exact principles and strategies that huge corporations use to capture new leads and convert…

Content Marketing Pyramid
Content Marketing

Content Marketing Pyramid

Content marketing can be overwhelming. There's just so much content you have to produce. And there are so many different ideas and theories that surround content marketing. After experimenting and…

How To Blog Your Way To More Personal Brand Authority
Content Marketing

How To Blog Your Way To More Personal Brand Authority

Guess what? If you aren't blogging on a regular basis, you are missing out on a huge opportunity. In the changing business environment that we live in, missing out on something could mean the…

5 Ways To Write Better Business Blog Posts
Content Marketing

5 Ways To Write Better Business Blog Posts

We all know that blogs are a must if you want to increase your traffic, increase your leads, get better search engine results and be more social as a business. Honestly, the benefits go beyond those…

A human editor checks an AI-drafted article: AI Content Writing Done Right
Content Marketing

AI Content Writing Done Right: Why Every Piece Still Gets the Human Touch

AI can write fast. Getting it to write well takes a system: specialist agents, clear playbooks and a human editor signing off on every piece.

October 16, 2026
Blog Management 101 - Should You Hire A Blogging Service?
Content Marketing

Blog Management 101 - Should You Hire A Blogging Service?

Are you considering hiring a blogging service to write and publish your small business blog? This is an important but difficult decision because content is a sensitive part of your marketing…

7 Time Management Tips For Small Business Owners
Small Business Marketing

7 Time Management Tips For Small Business Owners

As a small business owner, you know that time is your greatest asset. You can lose money and get it back. You can even lose a business and get it back. But time is irretrievable. That's why you've…

Small Business Marketing

Conversion Optimization - Part Three: How To Review The Results

In the previous post in this series, I showed you how to create an A/B split test on your website. Creating and implementing an A/B test is the hard part. The easy part is sitting back and letting…

4 Ways To Blog Better
Content Marketing

4 Ways To Blog Better

Blogging is the cornerstone of good Convert With Content style marketing. Do it right and you'll dramatically increase traffic, leads, and sales on your website. Do it wrong and you risk wasting…

How To Motivate Yourself To Blog & Where To Find Inspiration
Content Marketing

How To Motivate Yourself To Blog & Where To Find Inspiration

Blogging is one of the most important things you can do for your business. Of course, you have to have a website too, but the blog the blog is gold. Websites serve as placeholders for people to find…

Your Blogging Questions Answered
Content Marketing

Your Blogging Questions Answered

Here at ConvertWithContent , we're big believers in blogging. This year, our goal is to publish a new blog post every day. That speaks for itself. We wouldn't make that goal if we didn't believe in…

Never Forget - Content Is King!
Content Marketing

Never Forget - Content Is King!

With so much to track and monitor in your business, it's often easy to forget about the core principles that matter more than anything else. We live in a fast-paced era of constant technological…

Blogging 101 For Small Business Websites
Content Marketing

Blogging 101 For Small Business Websites

Here's a question I get asked a lot -- "What's the most important thing I should be doing to get better Web Marketing results?" And here's the answer I give every single time: "Blog, blog, blog, and…

4 Ways To Do Better Content Marketing
Content Marketing

4 Ways To Do Better Content Marketing

The most important word in "Content Marketing" is CONTENT. That's why it's so important to keep revisiting your strategy and keep improving your approach. You should never have a shortage of new…

How To Calculate Content Marketing ROI
Content Marketing

How To Calculate Content Marketing ROI

The single most important concept in small business content marketing is ROI - Return On Investment. As a small business, you simply cannot waste millions, thousands, even hundreds of dollars on…

Content Marketing SEO Strategy - Part 5 Content Optimization
AI Visibility

Content Marketing SEO Strategy - Part 5 Content Optimization

This is part of a 5 part series on our content marketing SEO strategy. Part 1 - Keyword Research Part 2 - Blogging Part 3 - Social Media Part 4 - Landing Pages Part 5 - Content Optimization This is…

5 Reasons Your Website Content Sucks
Content Marketing

5 Reasons Your Website Content Sucks

Great content is critical to success with web marketing. You need great blog posts, great landing pages, great social media posts, great email copy, and on and on. So how do you know if your content…

Content Marketing

25 Reasons You Need A Business Blog

In today's online ecosystem having a website is not enough. It's just a start. If you aren't sure what you need to be doing online to keep relevant, fresh, and active, start with a blog. Here's why.…

The Top 21 Reasons You Need More Content To Increase Your Sales
Content Marketing

The Top 21 Reasons You Need More Content To Increase Your Sales

In real estate, it's all about location, location, location. In the online world, it's all about content, content, content. Whether it's living on your website, on your social media channels, in an…

Why You Need An Initial Sequence In Your Content Marketing
Content Marketing

Why You Need An Initial Sequence In Your Content Marketing

The key to good Content Marketing is content, obviously. But, surprisingly, this is where a lot of small businesses and marketers completely miss the boat when they get started with content…

5 Reasons Your Business Blog Needs To Come First
Content Marketing

5 Reasons Your Business Blog Needs To Come First

This year might be the most important year yet to start or continue blogging for your business. As you know by now, the pandemic has changed the way we do business. Where offline, foot traffic and…

10 Copywriting Tips For Stronger Landing Pages
Content Marketing

10 Copywriting Tips For Stronger Landing Pages

Oh Landing Pages, Oh Landing Pages -- How I Love Those Landing Pages! Ok -- enough of my "singing in the shower" routine. :) In all seriousness, I really do love Landing Pages. Why? I thought you'd…

Content Marketing SEO Strategy - Part 1 Keyword Research
AI Visibility

Content Marketing SEO Strategy - Part 1 Keyword Research

This is part of a 5 part series on our content marketing SEO strategy. Part 1 - Keyword Research Part 2 - Blogging Part 3 - Social Media Part 4 - Landing Pages Part 5 - Content Optimization We think…

5 Reasons Your Marketing Agency Should Hire A White Label Blogging Service
Content Marketing

5 Reasons Your Marketing Agency Should Hire A White Label Blogging Service

If you’re an established marketing agency, you’ll understand the importance of publishing regular blog posts for engagement, leads, and sales. However, creating optimized and high-quality blog posts…

How To Create a Story For Your Content Marketing
Content Marketing

How To Create a Story For Your Content Marketing

Content marketing is all about storytelling. Without a story, it's a lot harder to create content (and it's a lot harder to have a reason to create that content). In this post, I want to help you…

Content Marketing

#ABB - Always Be Blogging

In my conversations with small business owners around the world, one thing always comes up. How can I get more leads? Quite frankly, the answer is simple. But it's something that many businesses…

7 Reasons Your Ecommerce Store Needs A Blog
Content Marketing

7 Reasons Your Ecommerce Store Needs A Blog

Here's a question I get a lot: "If I'm an ecommerce store, why would I need a blog? Wouldn't that distract my potential buyers from purchasing products?" The answer is that you absolutely need a…

Content Marketing SEO Strategy - Part 2 Blogging
AI Visibility

Content Marketing SEO Strategy - Part 2 Blogging

This is part of a 5 part series on our content marketing SEO strategy. Part 1 - Keyword Research Part 2 - Blogging Part 3 - Social Media Part 4 - Landing Pages Part 5 - Content Optimization In the…

Content Curation or Content Creation - Which Is Best For Your Business
Content Marketing

Content Curation or Content Creation - Which Is Best For Your Business

Content is what makes the social media and marketing world go round. Don't be fooled either, content has always been the master of marketing. But today, in a world where we share more than ever and…

5 Reasons To Make Blogging Your Business Resolution
Content Marketing

5 Reasons To Make Blogging Your Business Resolution

Happy New Year, everyone! I love the new year. For some reason, every January 2nd, I wake up renewed. It's a clean slate. It's a day to get your goals aligned. I like to spend the morning in a…

4 Cold Hard Facts About Blogging And SEO
AI Visibility

4 Cold Hard Facts About Blogging And SEO

SEO - search engine optimization - is the process of moving your website up in the search results. Obviously, the higher your website appears in search engines like Google, the more natural search…

5 Ways To Promote Your Blog Posts
Content Marketing

5 Ways To Promote Your Blog Posts

Blogging is the key to driving new traffic to your website and new leads into your business. With every blog post, you're essentially creating a new point-of-entry into your website. But in order to…

The Importance of Multimedia In Your Content Strategy
Content Marketing

The Importance of Multimedia In Your Content Strategy

When I was a kid and I didn't understand why someone did something differently than I did, or liked something I didn't, my mom would always tell me that's why they make chocolate and vanilla. This…

3 Ways To Increase Your Revenue
Small Business Marketing

3 Ways To Increase Your Revenue

Business is all about the bottom-line. And if you want to make more money in your business, the only surefire strategy is to increase your revenue. Sure, you can cut expenses, reduce payroll, and…

SEO vs PPC Which Is Better For My Business?
Advertising

SEO vs PPC Which Is Better For My Business?

One of the classic questions in web marketing is "Should I be using SEO or PPC to get traffic to my website?" It's a great question because it pits two of the most common traffic strategies against…

Content Marketing

23 Types Of Content For Your Content Marketing Strategy

Content marketing is the "IT" thing of internet marketing right now. While content marketing is not new by any means, recently it seems to be the buzz word of 2014. Luckily for us, it's not a buzz.…

10 Things I've Learned After Posting 400 Blog Posts
Content Marketing

10 Things I've Learned After Posting 400 Blog Posts

We have 400 blog posts on our site now. This is the 401st. It didn't happen overnight. We've been blogging consistently for many years. Looking back at the blog posts I've learned a few things. I'd…

How To Manage Customer Expectations On Social Media
Small Business Marketing

How To Manage Customer Expectations On Social Media

The other day Jason and I went to get a foot massage. We went to a place we have gone to many times. We called in, made an appointment and showed up on time as usual. The lady at the front desk…

5 Ways To Build Online Credibility
Content Marketing

5 Ways To Build Online Credibility

Selling online requires you and your business to be trustworthy, authoritative and most importantly, credible. When you are competing against hundreds of other online businesses for your customers…

Small Business Marketing

4 Reasons To Respond To Negative Reviews

When you get a bad review it can be like a shot to the heart. Literally. It hurts. As small business owners and employees we take our work very seriously. It is our livelihood and, more importantly…

The Most Important Part Of Your Business Is You
Small Business Marketing

The Most Important Part Of Your Business Is You

Marketing, Product Development, Sales, Customer Service, on and on and on. Being an entrepreneur and small business owner means wearing a lot of hats. It's one of the key factors that separates the…

How To Use Social Media To Build Your Catering Company
Small Business Marketing

How To Use Social Media To Build Your Catering Company

Here is my latest post from SocialMediaToday . Dear Socially Stephanie, I run a small artisanal catering company in Fresno. Besides our catering business we also sell packaged goods. I come from the…

Direct Response Website Design 101
Small Business Marketing

Direct Response Website Design 101

One of the most important principles of Direct Response Marketing is that "media is just media." While plenty of online marketing thinkers would have you believe otherwise, it's a plain and simple…

5 Tips For Sharing Your Blog Posts
Content Marketing

5 Tips For Sharing Your Blog Posts

If content is king, then social media is queen. And let's just say the king doesn't get much done without the queen's nod of approval. The same principle applies to your business blog. You need…

Influencer Marketing Strategy - An Overview
Advertising

Influencer Marketing Strategy - An Overview

Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of…

101 Content Marketing Stats To Fuel Your Strategy
Content Marketing

101 Content Marketing Stats To Fuel Your Strategy

Whether you are looking to jumpstart your content marketing strategy or enhance your current strategy these 101 stats will help you get your creative juices flowing. They certainly got me thinking.…

6 Reasons Social Media Is Critical To Your SEO
AI Visibility

6 Reasons Social Media Is Critical To Your SEO

Once upon a time, "the old SEO" ruled the website marketing world. This was during the early, pioneering days of online marketing -- before it was typical for a small business to have a website and…

Web Marketing In A Nutshell
Small Business Marketing

Web Marketing In A Nutshell

Getting started with web marketing can be overwhelming and even intimidating. With all of the technology and terminology, newbies can find themselves lost in a sea of confusion pretty quickly. So…

How To Encourage People To Use And Promote Your Event Hashtag
Small Business Marketing

How To Encourage People To Use And Promote Your Event Hashtag

Whether you're throwing a large seminar, a Webinar, or perhaps an intimate gathering, you should be thinking about your event hashtag. Here are some rules for choosing an event hashtag, just to get…

4 Reasons Your Website Isn't Growing Your Business
Small Business Marketing

4 Reasons Your Website Isn't Growing Your Business

The goal of your website is to grow your business. The trouble is, most people forget that websites are just another form of media. The goal of media is to grow your list so you can turn prospects…

Double Opt In vs Single Opt In - What's Best For Your Email Marketing?
Small Business Marketing

Double Opt In vs Single Opt In - What's Best For Your Email Marketing?

Few issues in web marketing generate such intense debate as the classic "Should you use double opt-in or single opt-in when acquiring new email subscribers?" Before revealing my personal position on…

Social Media For Authors
Small Business Marketing

Social Media For Authors

From my advice column on Social Media Today. Enjoy! Dear Socially Stephanie, I'm almost done with my debut novel, and will be shopping it around soon. But I've heard that agents and publishers will…

Why Blogging Is Still Killing It? Stats & Facts About Blogging
Content Marketing

Why Blogging Is Still Killing It? Stats & Facts About Blogging

At ConvertWithContent we are huge supporters of blogging! Here are 65 different facts and figures to prove why blogging is so important. Jump on the blog wagon! Or let us do it for you . 1. Tumblr…

5 Essential Things Your Blog Needs
Content Marketing

5 Essential Things Your Blog Needs

To be a successful blogger, you need quality content over anything else. It's your content that's going to hook people and keep them coming back for more. Without good, high quality content , you…

The Content Marketing Sales Funnel
Content Marketing

The Content Marketing Sales Funnel

Marketing your website is a complex process. As SEO becomes increasingly difficult and Social Media becomes increasingly time-consuming, nothing could be more important than spending time mapping…

Small Business Marketing

One Tip That Will Increase The Amount Of Online Reviews You Receive

Whether you are a restaurant, a bar, a hotel or small business, one thing that can make or break you is the online reviews you garner. I've talked about ways to increase your rankings before (you…

Top 10 Small Business Website Marketing Tips
Small Business Marketing

Top 10 Small Business Website Marketing Tips

If you're running a small business and just now getting started with website marketing, I've got some great tips to help you get started. But these tips are just as valuable for veteran online…

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